Carreiras

Publicações indispensáveis



01.01.2000



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Publicações Indispensáveis

Revistas e Jornais

Marketing e Publicidade

Nacionais

Marketing & Publicidade

Revista de "Comunicação e Marketing"

Meios & Publicidade

Marketeer

"Guia do Marketing 2001 - As Pessoas e os Serviços"
Ideias & Negócios

Internacionais


Marketing News

Marketing Management

Marketing Research

Marketing Health Services

Journal of Marketing

Journal of Marketing Research

Journal of International Marketing

Journal of Public Policy & Marketing

Marketing Educater

Journal of Retailing

Journal of Interactive Marketing

Marketing Week

Marketing Magazine

USP Magazine

Advertising Age

Livros (bestsellers)

Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA
By Howard Lee Morgan, Amy Kallianpur, Leonard M. Lodish, Fevereiro de 2001.

Winning at New Products
By Robert Graulin Cooper, Junho de 2001.

Relações Públicas

Nacionais

Revista "Comunicação Empresarial"

Ideias & Negócios

Exame

Executive Digest

Internacionais

The West Coast PR Newsletter

PR Central

O'Dwyer's - Inside News of PR

PRHeadquarters

Public Relations Tactics

Communication World Magazine

Public Relation Quartely

Frontline (The Global Public Relations Quartely)

Journal of Public Relations Research

Public Relations Review

Livros (bestsellers)

Public Relations Kit for Dummies
By Eric Yaverbaum, Robert Bly (contributor), Janeiro de 2001

Public Relations As Relationship Management: A Relational Approach to the Study and Pratice of Public Relations
By Ledingham, Bruning, Julho de 2001.






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